by kids, for kids

What happens when a cool new Icelandic children’s wear company decides to shoot their campaign and gives all of the creative direction over to the mini-subjects?    A lot of major awesomeness happens!

Iglo did just that. They let the kid’s photograph & film the clothes themselves, with their own eyes with their own approach.

Iglo had 12 children from ages 0-9 years old participating in the photo shoot and they were all armed with a camera. They had disposable cameras, digital cameras and some old video recording equipment in the studio where the project took place. They had only one rule; to film each other and the clothes they were wearing.

We are loving the Spring ’11 offerings from Iglo.  Must be those genius little art directors!