I sat down with Stephane Gerbier to discuss his inspiration for Yoyamart , and there was no monkeying around with this very serious man (insert sarcasm here). Here are the things we learned:
Stephan, a French father of two, came to the idea of Yoyamart with his partners, Cristina Villegas Boujnah, JD Boujnah (who designed their now iconic Yoyamart Monkey Logo) and his wife Gena Gerbier, when they would take their kids to toy stores or clothing stores and could not wait to escape! They decided they must open a store where both the parent and the child want to spend time, linger and enjoy the shopping experience. They wanted a store that was genuinely inspiring to both adult and child and sold thought-provoking, beautiful, stimulating and amusing toys and clothing.
So in 2002, Yoya clothing boutique was born, and Yoyamart followed in 2004, with toys, gadgets, dvd’s, books, clothing and more! Stephane explained to me that he wanted Yoyamart to be a place where a father can spend quality time with his child. He observed that there was nothing in the children’s marketplace geared towards fathers and decided that the FATHER is way too large a demographic to ignore. There are the married dads, the single dads, the gay dads, the divorced dads, and all are looking for a unique, cool, fun place to shop not only with their children, but also for themselves (as we know most men are just big kids!)
The inspiration for Yoyamart also came from another place. Stephane saw a real lack of creativity in the children’s market. The toy industry does not seem to give children enough credit, and routinely feeds them the same old images and toys and characters year after year after year. The industry has no real vision for our children and keep churning out the same old recognizable stuff. Children should not be underestimated. Children have an incredible sense for what is truly inspiring and moving to them. Children fall in love with something purely out of instinct and attraction. Children choose the objects they love with a very pure heart, free of judgment or references.
Stephane says they wanted to create a place where a child’s intelligence was respected and they could offer something new. A new way to look at toys and inspire their imaginations. They also wanted to fill a niche where both the child and the parent could come in an browse. Yoyamart offers a great variety for both child and parent alike. It is an imagination wonderland!
Then, Stephane and I really got down to business and I asked him some tough questions-
Who is your favorite villain? The Joker
Who is your favorite hero? Batman (from the original TV show)
What is the quality you most admire in a child? Creativity and patience.
What is your favorite candy? Jawbreakers
What did you dream of becoming when you where a child? A pilot
Describe yourself in 4 words? COOL. GUY. TO. KNOW.
If you were a color, what color would you be? RED, for passion!
What are your favorite names? Hannah and Noah, my two beautiful children.
What is your motto? Be thankful for what you have.
What is your favorite sound? Thunder & rain
What is your favorite ice cream? Pistachio
What is your favorite children’s movie? The Jungle Book
What is your favorite toy in the store? The custom Yoya Monster designed by David Horvath, who also designed the Ugly Dolls.
What is your favorite day of the week? Sunday because that is the day I get to spend time with my family.
What is your most amazing childhood memory? Being chosen at age 4 to be an extra in a movie called ‘Nous Irons A Deauville” by the great French comic actor Louis De Funes. He just picked me off the beach. Amazing!
What are your favorite kids clothing brands? Yoya and Yoyamart of course, but also Bellerose, Essentiel, Tokidoki and Ryder & James.
What is your favorite place to eat with your kids? Pastis
Favorite vacation spot to take the kids? Japan for the culture, food, Miyazaki films and designer toys! We also love Barbados, Anguila, and Turks & Caicos. My beautiful wife is from the islands and we love the relaxed pace of life.
Okay, tell us what your favorite objects in the store are?
Ursa The Wooden Bear by Areaware
Magnetic Chalkboard Paint by Yoyamart
Anatomic 3D Frog Puzzle by Kikkerland
Fat Cat Designer Toy designed by Amanda Visell by Zakka Mono
Spongebob Bearbrick 400% by Medicom
Cristina, JD, Gina and Stephane
Yoyamart is located at 15 Gansevoort Street- 212 242 5511 / www.yoyashop.com
Photography by Andrew Adler
sildenafil vs viagra viagra herbal viagra inexpensive viagra pills cialis 20mg amoxicillin dosing amox viagra dose viagra without a doctor prescription order online viagra amoxicillin medscape amoxicillin 875 mg viagra coupons 75 off viagra coupon cialis 5mg daily cialis coupons 2017 augmentin dosage viagra 100mg price walmart generic viagra is viagra government funded amovil viagra from canada what does viagra do amoxil 500 mg amoxi viagra price online cialis cialis 10 mg free viagra trial viagra sample amoxicillin side effects in men amoxicillian axoloti price cialis cialis 20mg directions cialis 30 day trial coupon cialis coupons printable cialis patent expiration cialis dosage recommendations discount cialis cyalis cialis samples overnight cost of viagra best price viagra amoxicillin 500 mg viagra costs what is amoxicillin used for how to take cialis viagra 100mg tablets retail price cialis coupons cialis vs viagra cialis generic availability amoxicillin side effects of cialis does viagra work natural viagra alternatives that work amoxicillin 500mg amox clav 875 cialis effects liquid cialis cilias amoxicillin side effects in women viagra from amazon cost of cialis augmentin drug class 200 cialis coupon amox-clav 875-125 mg tablet what is cialis cialis reviews female viagra cialis discount canada cialis augmentin 500 cialis daily viagra on line no prec mexican salamander sophia viagra axoltl buy cialis viagra porn cialis trial generic cialis tadalafil amoxicillin for cats cialis 5 mg where to buy viagra amoxicillin uses amoxicillin 500 cialis testimonials how does viagra work cialis without a doctor’s prescription online viagra female viagra pills non prescribed viagra amoxicillin tablets cialis samples is viagra government funded in america side effects of amoxicillin viagra coupons from pfizer viagra vs cialis vs levitra xolotl cialis savings card amoxicillin 250mg generic cialis viagra alternatives viagra cost cialis canada cialis vs viagra cialis from canada viagra pills for sale cialis cost erectile dysfunction cialis cialis dosage strengths amoxicilina women viagra viagra activate stendra vs viagra cialis generic cialis generic tadalafil side effects of amoxicillin 500 mg natural viagra viamedic cialis cialis dosage viagra substitute anadrol cealis viagra canada moxil cialis for daily use amoxicillin 500 mg and alcohol viagra without prescription cialis 5mg viagra samples trimox cialis online cialis patent expiration 2017 daily cialis cialis amoxicillin trihydrate 500mg cialis tadalafil viagra pharmacy cialis for men cialis pricing viagra girls when will cialis go generic viagra cialis how much does cialis cost axlotl amoxicillin rash buy cialis online buy viagra generic viagra 100mg healthy man viagra viagra government funding viagra for women pfizer viagra coupons amoxicillin dosage amox-clav 875-125 amoxicillin 500mg capsules revatio vs viagra cvs pharmacy viagra coupons is viagra covered by insurance axolotyl amoxicillin side effects generic for viagra side effect of amoxicillin amoxacilin viagra best price what is anoxia amox clav 875-125 axolotls cialis alternative viagra single packs cialis pills cheap cialis viagra patent expiration viagra without a doctor prescription usa cialis coupon print cialis professional amoxin cialis 30 day sample amoxycillin cialis pills for sale levitra vs viagra viagra online cialis price amoxcillin canadian cialis amoxil dosage viagra generic wholesale cialis buy viagra online canada viagra mexican walking fish amoxidal viagra pills viagra ingredients amoxicillin/clavulanic acid amoxil cialis side effects viagra prices without insurance amoxicilin cialis patent expiration date extended viagra vs cialis amoxicillin uti lowest cialis prices what is viagra is viagra funded by government cialis for sale viagra government funded viagra pill how does cialis work viagra savings offer cialis 20 mg how long does viagra last amoxicillin 500 mg for sinus infection viagra side effects generic for cialis side effects of viagra cialis prices free cialis cialis free trial cialis or viagra augmentin 875-125 walgreens viagra substitute viagra on line over the counter viagra generic cialis at walmart cialas viagra for sale dosage of amoxicillin is viagra federally funded viagra coupons cialis copay card viagra dosage cialis cheap sex viagra for women cialis canadian pharmacy cialis for bph axolot axolotl amoxicillin and clavulanate potassium 875 125 canadian viagra utilisation viagra cialis coupon cialis coupon 20 mg viagra prices amox/k clav 875-125 viagra vs cialis cialis medication amoxicillin clavulanate generic viagra available in usa tamoxifen how much does viagra cost cialis on line amox-clav 875-125 mg cialis website does the government fund viagra discount viagra viagra sex pfizer viagra cialis coupons from manufacturer amoxicillan cialis for women cialis otc what is amoxicillin cheap viagra cialis or viagra amoxillin otc viagra cialis sample viagra single packs cost cialis voucher cialis pharmacy prices